Case studyClient workFall 2025 – Now
Keep PA Beautiful: Website Redesign
Leading a Design for America student team from research to a website redesign, then getting hired by the client to build it.
Keep PA Beautiful · RedesignClient work
TL;DR
- Role
- Project Lead (Design for America) → Web Designer & Developer
- Team
- [TEAM SIZE] Design for America students
- Timeline
- Fall 2025 – Now · Launch expected late 2027
- Tools & stack
- WordPress · Figma
- Outcome
- Client hired me to build the redesign
01 · The problem
[PROBLEM HEADLINE]
[THE PROBLEM KEEP PA BEAUTIFUL BROUGHT TO THE TEAM.]
02 · What I did
Research, redesign, then build
Phase AResearch
I led our Design for America team through research. [METHODS AND KEY FINDINGS.]
Phase BDecisions
[HOW THE RESEARCH SHAPED THE REDESIGN.]
Phase CDesign
[THE REDESIGN, AND WHO ON THE TEAM DID WHAT.]
Phase DBuild
After the redesign, the client hired me to build it in WordPress. [BUILD DETAIL]
[REDESIGN SCREENS]
03 · Key tradeoff
[TRADEOFF HEADLINE]
[THE HARDEST TRADEOFF YOU MADE.]
04 · Outcome
From student project to paid build
Hired
Client hired me to build it
Launch expected late 2027. [RESULT: [METRIC]]
05 · Reflection
What I would do differently
[REFLECTION]