Case studyClient workSummer 2025 – Now
WPC Website Redesign
Redesigning the Western Pennsylvania Conservancy website, a site serving 64,000+ users, around what analytics showed people actually do.
WPC · Before / afterClient work
TL;DR
- Role
- Web Design & Development Co-Lead (earlier: Website Intern)
- Team
- [TEAM]
- Timeline
- Summer 2025 – Now · Launch [DATE]
- Tools & stack
- WordPress · Figma · Google Analytics · Microsoft Clarity
- Outcome
- ~75% of interactions came from action CTAs; design system built
01 · The problem
[PROBLEM HEADLINE]
[THE PROBLEM WITH THE EXISTING SITE.]
02 · What I did
From analytics to a design system
Phase AResearch
Using Google Analytics and Microsoft Clarity, we found that ~75% of interactions came from action CTAs. [WHAT ELSE THE RESEARCH SHOWED.]
Phase BDecisions
[HOW THAT FINDING SHAPED THE REDESIGN.]
Phase CDesign
Built a design system in Figma for the new site. [DETAIL]
Phase DBuild & leadership
Co-leading web design and development on WordPress. [WHAT LEADING THE PROJECT INVOLVED.]
[BEFORE / AFTER]
03 · Key tradeoff
[TRADEOFF HEADLINE]
[THE HARDEST TRADEOFF YOU MADE.]
04 · Outcome
A redesign for 64,000+ users
64,000+
Users served
Launch [DATE]. [POST-LAUNCH RESULT: [METRIC]]
05 · Reflection
What I would do differently
[REFLECTION]